Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

This study explored the antecedents of m-commerce continuance usage intention and their impact on price sensitivity Indonesian customers. The also incorporates contextual factors, such as perceived risk, trust, efficiency, functional benefits, into model to investigate satisfaction users. Moreover, it examines how efficient benefits affect sensitivity. employed online questionnaires gather data from users in Indonesia. hypothesis was tested using a partial least squares technique with Smart-PLS. demonstrates that user mobile commerce has significant continue it, which turn affects found benefit be determinants usage. influence use m-commerce, while risk is not an intervening variable for among Furthermore, results show user’s sensitivity, whereas efficiency determinant influencing However, serially mediated link between well outcome this would useful managers practitioners who find difficult retain customers’ continued purchase products services.